Lady Gaga’s “Born This Way” blasts to the number one spot on the Billboard 200 with 1,108,000 copies sold in the first week of it’s release according to Nielsen SoundScan. This is only the 17th album to sell one million in a week since SoundScan began tracking data in 1991.
Billboard reports that “Born This Way” reaps the largest sales week of any album since 50 Cent’s “The Massacre” did 1,141,000 in its first week, in March of 2005. The last time we had a million-plus frame was when Taylor Swift’s “Speak Now” premiered at No. 1 with 1,047,000 in November of 2010. The SoundScan-era record week is held by NSYNC’s “No Strings Attached,” when it debuted at No. 1 with 2,416,000 in 2000.
What’s more excited for Gaga is that she’s only the fifth woman to notch a million-plus sales week. The record is held by Britney Spears’ “Oops! I Did It Again,” which started with 1,319,000 upon its release in May of 2000.
The million-plus copies sold is largely accredited to the fact that AmazonMP3 decided to sell “Born This Way” for 99-cents on it’s release date, Monday, May 23. That day the number of copies sold was already up to 650,000-700,000, a number that exceeded what Gaga’s record company, Universal Music Group, had predicted by 300,000 copies. Then AmazonMP3 made the controversial decision to sell the album for 99-cents again on Thursday, May 26. This all but locked in “Born This Way’s” million-plus week. It’s estimated that AmazonMP3 sold upwards of 440,000 downloads of its 99-cent “Born This Way” album.
What do you think of Lady Gaga’s “Born This Way” selling 1 Million+ copies?!